How to Develop Empathy If You Are Lacking

How to Develop Empathy If You Are Lacking

Empathy is a valuable skill to have that can enable you to be more successful in life. If you have ever come across an individual whom you would describe as a “people person”, chances are it’s because they have a high degree of empathy. What Is Empathy? Empathy refers to the ability to relate to another person’s feelings vicariously, as if one has experienced that feeling themselves. It can be…

What Does A/B Testing Consist Of?

What Does A/B Testing Consist Of?

There are a number components involved in effective A/B testing. Mastering these can help you get the kind of results you need to increase your subscribers and sales so you can earn more profits and build your brand. A/B testing, also referred to as split testing, involves testing two similar marketing elements. For example, you might wish to test the headline on a sales letter for your product to make…

What Are the Advantages and Disadvantages of Franchising?

What Are the Advantages and Disadvantages of Franchising?

In today’s economy, many people are looking for new options for making money. It might be because they’ve lost their current job, or would like to find a more stable industry. One option you have is buying a franchise. A franchise is a business relationship where a company, generally with an established name and good customer base, sells the rights to operate a business under their name. The franchisee pays…

How to Build Suspense in Your Content

How to Build Suspense in Your Content

A lot of content on the internet just seems to be the same old thing, with nothing new, exciting or noteworthy that deserves being paid attention to. One of the best ways to stand out from this is to create suspense. This can be accomplished in a couple of ways. Journalistic Writing versus Blogging Journalistic writing is the kind of writing used by newspaper and magazine writers. It centers around…

Quality A/B Testing Tools That Don’t Cost a Fortune

Quality A/B Testing Tools That Don’t Cost a Fortune

A/B testing, or split testing, is an essential skill for most companies and business owners who wish to create high-converting landing pages that will get them more subscribers or sales. There are a number of tools that can help with this rather tedious and cumbersome process, enabling you to track two or more versions of the same page until a winner emerges. There are a number of free or very…

Link-Building Tips

Link-Building Tips

If you want to get people to your Website, being at the top of the list on the top search engine is key. Companies like Google and Yahoo spend millions of dollars developing the methods for picking where websites go on the list, and businesses spend millions of dollars a year trying to get to the top. Being there is just that important. So important that there’s thousands of people…

How to A/B Test Low-Traffic Sites

How to A/B Test Low-Traffic Sites

A/B testing, also referred to as split testing, is one of the best ways of coming up with a winning landing page that can help you make more sales or get more subscribers (leads). However, it can be tricky to A/B test when you only have a small amount of traffic to your site, such as less than 1,000 visitors per week. This is because the tests will take longer…