Productivity is often stressed above all else in businesses today. It’s the best way to put out product after product, which typically results in the highest profit yield. However, productivity isn’t everything.
You need to be able to put out something that you’re proud of, something original and creative, and too much focus on productivity may stifle that, leading to some rather negative consequences.
There are many companies that would rather put out as many products as possible instead of making high quality products a priority. There’s a balance to be found between the two.
You obviously can’t release just one small product every year, but you also can’t be rushing so quickly that you’re not putting enough effort into things. Once you start to rush through your projects without care, you’ll start to slip.
One of the major drawbacks about being overly productive is that your business partners or clients may start to notice that you’re focusing on quantity over quality. If they’re used to receiving quality products from you, ones that are made with much love and care, they’ll be pretty sour once they start receiving a ton of mediocre work.
At that point, word may start to spread, and you can actually end up losing business. Creativity takes time. That is a fundamental part of business – it doesn’t just come out of thin air.
It takes time and care for you to develop an idea fully and to polish it to near perfection. You can’t take all the time in the world to get it done, since you naturally have certain deadlines to meet, but you can put a bit of extra time and effort into it to get it just as you’d like, to make something you’re proud of.
Extended periods of time spent pumping out as much as you can without any true creative input can actually hurt you in the long run as well. It might get you some short term sales, but it’ll start to fall off.
Creativity is like a muscle. It needs to be exercised frequently in order to grow and develop as well as stay healthy. If you’re not spending some time honing your creativity over a certain amount of time, it will start to degrade.
Eventually, you’ll be left without the same degree of creativity that you had before, and it can be difficult to get back into your flow when you need it. Instead of focusing on pure quantity, make sure you’re actually putting some heart and effort into the things you produce.