Beat Out the Competition with Smart SEO and Free Social Traffic
Today I want to continue where I left off in my last post “A Seniorpreneurs Guide to Starting a Business Online for Under $4 a Month“…
Another area where many senior marketers feel like they can’t compete is when it comes to traffic. There are many courses and marketers bragging about paid traffic tactics.
This includes things like solo ads and social media paid ads. If you’re a new marketer, you can easily lose a lot of money if you don’t know what you’re doing with paid ads. This is what has happened to many individuals.
They end up feeling very helpless and hopeless about being able to compete. But what these marketers don’t want you to know is that you can siphon traffic away from them with ease by simply understanding how to maximize your search engine optimization and then using social networking sites to generate traffic to your blog.
Many of the so-called successful marketers who you will be competing with in your niche rely solely on paid traffic. They don’t take the time to understand or implement an SEO strategy.
Instead, they want to take the shortcut to success. If they have the money to invest, then they will simply pay someone to run their ads for them. This is also an effective way to generate traffic and there is nothing wrong with learning and applying paid traffic tactics.
In fact, this is something you may want to do once you have additional money to invest in your business. However, for now, you don’t have to go that route if your finances are limited.
Start by looking up information about how to effectively build a search engine friendly blog from a technical standpoint. That means you have the right plug-ins and know how to wield the power of keyword phrases and value-based content.
While other marketers are having to pay for the exposure to people who use search engines, your site will slowly rise in the ranks and be presented at no cost to you for your target audience.
This doesn’t happen overnight, like paid traffic does, but it is an effective, long-term strategy that will pay off if you keep at it. Once you’ve mastered the SEO portion of your business strategy, you’ll want to implement a social media campaign that exposes your insight and value to prospective customers in a way that makes them want to follow your links and hear more from you.
You can generate free traffic to your blog, products, reviews, or squeeze page from a number of free social media sites and apps. A lot of it depends on which niche you’ve chosen to tap into.
You’ll need to check the major social networking sites and apps to see if there’s an audience residing on them for your niche. You may not even be aware of it. For example, many people think of Instagram as being nothing more than a fashion or foodie site.
But it actually houses the target audience of many different niches, including things like gardening, stress relief, and more. An app like Tik Tok has a large following for many different niches, including survival, parenting and relationships, etc.
You can also use other sites and apps including Pinterest, Twitter, Facebook, YouTube, and others. Don’t be afraid to branch out and build a presence on a variety of social media sites.
You’ll want to create a routine or schedule that ensures you’re present on the site or app consistently so that you build a loyal audience. Make sure you’re linking out to your lead magnet page so that your traffic is being funneled onto your list.
If you just send them to a random blog post on your domain, there’s no guarantee that you’ll ever be able to contact them again. Have an irresistible freebie that guarantees they won’t be hesitant to sign up.
Start with Business Models That Cost You Nothing Up Front
Picking a business model is something that should be fun and not overwhelming. There are some avenues you can choose that may require a bit more of an upfront investment.
For example, if you started a private label rights store, you would need to purchase some sort of tool like Amber that can process payments and create an online store for you.
But there is nothing stopping you from being able to launch products on someone else’s platform, where they take a small fee from the sale of the product. This doesn’t cost you any money upfront.
You can list your items for free and only pay a small fee when the customer checks out. Info product creation in the form of content, courses, and memberships, is just one business model that doesn’t have to cost you any money upfront.
You can also choose to become an affiliate marketer, which doesn’t even require any fees being deducted from your commissions by the platform. The vendor pays those. Because you now have this home on the ‘net known as a blog, you can create as many product reviews for both tangible and digital products as you want.
Populate these posts with your affiliate links and every time a sale is generated from it, you will be paid a commission. You can create text reviews or video reviews – whichever one you’re most comfortable with.
Another great part of being an affiliate marketer is that you often get advanced review copies of courses, which is another way to contribute to your free education as an online marketer.
You can also start out as a freelance marketer, providing services such as ghostwriting, graphic design, or administrative services to other successful marketers. If you use a freelance site, there may be a cost to sign up and use the service each month.
They’ll charge you to purchase a certain number of bids or to create a profile on the site, in addition to taking a portion of your earnings. But you can also launch a service directly from your own domain or blog and have the customer check out directly on PayPal or another payment processor.
This is another business model where networking can deliver great results. If you’re proving your worth on social media, in emails, and in private messages while networking with other marketers, you will be able to find plenty of work directly from those interactions or from word of mouth.
Free or No Upfront Cost Tools You Can Use in Your Business
Another area where you may find your budget being drained as a new online marketer is for tools that can make your business easier or help brand your business. Some of them even help you create the products that you will sell to others.
There are always new tools being launched that many marketers claim will be the next best thing. You sometimes have to have blinders on with all of the hype circulating around these product launches.
If you don’t have the budget for it, there is no shame in using free tools to get your business off the ground. Starting with content, you can find many public domain works that allow you to freely use the text, image, or video in your business.
This is perfect for people who can’t afford a ghostwriter or private label rights, but also don’t have the time or talent to do the writing themselves. If you’re balking at the cost of an email autoresponder tool, you can use one of the free versions that allow you to get a set number of initial subscribers free.
Sometimes, you have to put up with some ads being placed within the body of your email, but as soon as you have the funds to re-invest in your business, you can make those go away.
If you need images for your business, such as your blog or info products, You can use sites that have free stock photos on them. These contain copyright-free images that are perfect for your business.
Try sites like Pixabay to get going. If you need a photo editing tool that will help you make eCovers, Facebook headers, presentation slides, and more, try using a tool like Canva.
While some portions of the store do have paid elements, you can do a lot with the free components. Another free tool you may want to try is CamStudio. This is a free version of the more expensive tool called Camtasia.
These tools allow you to edit and produce professional looking videos that will serve you well for branding, product creation or product reviews as well as general informative content to serve your audience and funnel traffic to your site.
If you’re looking for a platform that won’t charge you money upfront to list your products, try publishing on sites like Amazon, Warrior Plus, or JVZoo. These sites do need to turn a profit, so there will be a small fee taken from each sale.
But this is a benefit to senior marketers who don’t have the funds upfront to pay for store creating tools such as Amember. It’s often the getting started part that hurts most when you don’t have the budget to pay for things up front.
While many seniors are taking their retirement funds and pouring it into needless tools, courses, and other things online, you have the ability to launch an entire business on a shoestring budget of less than four dollars per month.
Some marketers who want to see success so bad will take out a mortgage on their home, go into debt on credit cards or borrow money from friends and family just to try to pay for all of the things they falsely believe they need to get the ball rolling.
Make sure you stay consistent with your productivity and your continuing education and you’ll be able to grow your business into a powerhouse without spending a fortune to do it.
Whether you’re using free or paid tools and courses, it won’t matter if you’re one of the thousands of individuals who stay stuck in the learning process and never take the steps forward to implement anything they’ve learned.
Don’t be afraid to compete with those who are already success – even if their sales letters look better, their videos are polished or you notice anything else that makes you feel inferior.
There’s an audience for everyone, and if you make the commitment to serve your audience with good information and sound advice, they’ll be able to overlook the do it yourself graphics or other elements that you’re going to needlessly worry about.
Be smart about it. If there are areas where you know leveling up will make a difference, then set aside some of your earnings to invest in those tools. If you’re not finding what you need in free courses, then find the best course to spend money on and save up for it. There’s no reason why you have to stay on a shoestring budget for the entire lifespan of your online career, but it’s a nice place to start when you’re strapped for cash.