Written by Eric

Be the Connection between People and What They Need

Your job as a business owner is to figure out where your audience hangs out, what their pain points are, and then deliver the solutions to them where they are in the form they want. If you do your job right, you become a strong and useful connection between your audience, the people, and what they need.

Know Who Your Customers Are

You cannot begin to understand what your customers want if you don’t know who they are. Work through customer discovery and figure out what their problems are, what keeps them up at night, how much money they can afford spend on your products and services, and simply what’s important to them.

Know What Your Customers Need

When you understand precisely who your customers are, and you can describe them as if they are just one person, it’s going to help you know more about what they need. Remember that sometimes there is a disconnect in the customers’ minds about needs versus wants, and that it’s your job to help them see what they need via the content you publish and the products you promote.

Examine Your Customers’ Intent

One thing to study when you are doing client research is to try to seek understanding about what your customers’ intent is when they act on something. You can learn more about this by studying the buyer’s journey through each step – from awareness through customer delight.

Understand What Your Skill Set Is and How It Relates to Your Ideal Customer

If you want to match your customers with what they need, how does this relate to your expertise? You’ll need to match your skillset, education, and experience with your clients’ needs and use that to help recommend the right services and products to them. This may take some soul searching and brainstorming.

Keep Communicating with Your People

One way you encourage your audience to follow your lead is to always keep the lines of communication open. Use email marketing, social media marketing, and content to get your message to them, while also making offers to your audience at the point they need to hear them.

Give Your People What They Need

When you provide your people, your audience, with what they need, they’re going to come back. Your consistency is proof that you have the expertise and that you understand them. Many of your audience members will think you’ve learned to read their mind if you are using social media marketing effectively.

Promote and Cross-Promote

Use the content you create on your website to share through social media. Edit and adjust the content for each platform so that you can attract the right audience and follow the mood and rules of the platform.

You can become a one-stop-shop for all your customers if you understand that one point. You are the person who is supposed to connect your audience to the products and services that they most need and desire, in the way they want it. When you do that, your job as a business owner becomes so much simpler.

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